.png)
Phones celebrities love the most
Hola guys !
Have you ever wondered which smartphone does your favourite celebrity use ?
Well here's the answer :
Being a celebrity comes with a lot of perks: entrance into the swankiest clubs and parties, an attentive entourage, plenty of adoring fans–and often, a free smartphone from the manufacturer.
Samsung understands the value of high-profile customers. “We recognize that celebrities are influencers, and the best way to endear them to our products is to get the product into their hands to try for themselves,” says spokeswoman Ashley Lane. “From that point on the buzz build becomes organic through press and word of mouth.”
If it’s hard to believe people follow pop singers and reality TV stars enough to care about what phones they use, simply scan the Web to find a slew of sites partially or wholly devoted to tracking exactly that, from CelebrityBlackberrySightings.com to GeekSugar.com. These sites and others are full of photos of Lindsey Lohan, Justin Bieber or Rihanna toting a BlackBerry, iPhone or Android device.
Celebrity handlers are often mum about the exact phones their clients use, but Kristy Korcz of GeekSugar.com says some celebs were easier to guess than others. For example, troubled starlet Lindsay Lohan is known to use a red painted or cased BlackBerry Curve. Lohan has been spotted using the device on multiple occasions; according to EvilBeetGossip.com, she’s actually being treated for BlackBerry/Twitter “addiction” along with treatment for drugs and alcohol. Meanwhile, Paris Hilton has been recently spotted using a purple “WhiteBerry” Bold 9000, and Kim Kardashian uses a White BlackBerry Bold 9780.
But other celebrities don’t flash their phones around quite as much. Despite starring in the hit music video “Telephone,” Lady Gaga’s mobile device–possibly a BlackBerry Curve–is harder to guess. The singer has also been seen with an iPhone.
The same is true of pop singer Taylor Swift. She has tweeted from an iPhone but has been seen toting a BlackBerry device, possibly a Tour, as well.
In fact, keeping fans guessing seems to generate even more interest in the phones celebrities use, as readers post comments on sites to try to identify the devices. Forbes found that celebrities were spotted more often with BlackBerrys than other smartphones.
The practice of giving free phones to celebrities in the hopes they will use it is known as “seeding.” While paid celebrity endorsements are a better known promotional method, Lane says consumers are savvy and want to buy products that their celebrity idols genuinely like using. “[Consumers] know when an endorsement is contrived or forced,” she says. “We try to make brand advocates of celebrities through strategic seeding vs. utilizing them as spokespeople.”
Seeding doesn’t replace traditional advertising so much as compliment it. Samsung, for instance, views celebrity seeding as a buzz-building program that supplements advertising.
Bill Ogle, chief marketing officer at Motorola , says getting a celebrity to use a product in a live performance is another seeding method. For instance, Motorola partnered with Jesse McCartney to integrate the Flipout phone in his latest music video for his song “Shake,” Ogle says.
Motorola also managed to place the Droid X in several popular TV shows, including Castle, Glee, The Glades and How I Met Your Mother. That strategy often resulted in the devices finding their way into stars’ personal lives as well. “A perfect example is John Stamos on Glee,” Ogle says. “His character used a DROID X on the show, and he requested to keep it for his own personal use.”
#Peace
